Company Profile: Arima

Arima is Canada’s leading marketing platform, launched in 2019 with the mission to simplify access to consumer insights and marketing data. By integrating live marketing mix modeling, consumer insights discovery, and media planning tools, Arima offers a comprehensive solution that empowers marketers and agencies. Our innovative Synthetic Society framework enables privacy-focused data fusion, making marketing data science more accessible and affordable for organizations of all sizes.

Founded by Winston Li, who brings extensive experience from PwC Canada and Omnicom Media Group, Arima has evolved into an AI-driven engine that helps businesses build targeted audiences and customized personas. Our platform is designed to streamline data acquisition and analysis, allowing users to focus on strategic decision-making rather than getting bogged down in data management.